While it may seem like a big deal that the most powerful sports league in the US (and maybe the planet), the NFL, is letting it’s players tweet during a game but let’s not run around ringing in the new era of social media and sports.

It’s pretty fascinating to consider, right? A player comes off the field after an incredible catch or incredible hit and immediately tells his followers how he feels. It’s the ultimate in letting the fans in on the emotion and intensity of such an emotional and intense game like football. From Yahoo we read

NFL commissioner Roger Goodell has been accused of turning the NFL into the “No Fun League,” but Wednesday, he took a bold step to fight back against that label. He’s not only allowing players to tweet during the Pro Bowl ‒ he’s setting up computer stations on the sidelines to help them do so.

Which is exactly how a man who is no fun would combat allegations that he is no fun.

The NFL policy for real games is that players are banished from Twitter 90 minutes before a game starts, all the way until all the postgame interviews are conducted. For this Sunday’s Pro Bowl, it’s a Twitter free-for-all. Players still can’t have their mobile devices on the sidelines, but again, the league will be

Article source: http://www.marketingpilgrim.com/2012/01/nfl-jumps-the-shark-letting-tweets-in-pro-bowl.html

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This post was written by our Social Media channel sponsor Full Sail University.

In a previous post here on Marketing Pilgrim, I wrote about personal branding from the perspective of how social media can help (or hurt) in finding a job. That article focused on the basic tactics like setting up professional profiles and who to follow. In this post I’d like to get into the strategy behind personal branding a little more.

The basic tenet behind developing a strong personal brand – or any brand, for that matter – is providing your audience with something of value to them. Online, that’s largely about content, and just as businesses should have a solid content strategy, so should you as an individual.

Developing a Personal Brand Content Strategy

Step 1: What’s your goal?
A content strategy is simply a plan for effectively using content to reach your goals. Are you looking for a job? Trying to position yourself as a leader in your industry? Launching a new business? A student looking at potential opportunities down the road?

Step 2: Who can help you reach that goal?
Once you are clear about your objective, your content plan begins with understanding the audience you are trying to reach. If you’re a job-seeker, that may be others in your industry, recruiters, or industry veterans. If you’re a business owner,

Article source: http://www.marketingpilgrim.com/2012/01/the-importance-of-social-media-part-two.html

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List your Internet and social media marketing jobs today!

Rules to Remember
1. Never sell
2. Follow the rules of the platform
3. Say who you are
4. Be consistent in timing and content – when you post and what

Don’t forget, there are two types of social media – the type that makes you acquaintances and the type that makes you money. When you’re trying to work out how to make Twitter work for business, you have to bear that in mind.

How Does Twitter Work For Business

I wrote about how Twitter works and the SEO implications of Twitter but how does Twitter work for business on a daily basis?

So most casual Tweeters have less than 100 contacts, which means that business tweeters need to have reached many more. Having said that, they still have to be able to engage with those contacts so it’s no good getting an autobot to follow thousands of people that you can’t then keep track of – no matter how targeted they are.

And whilst most casual Tweeters will tweet sporadically, business owners need to be active regularly, without being annoying – which is why it’s so important not to just shout at your potential audience with continual status updates that consist purely of links to content. Twitcleaner picks out

Article source: http://feedproxy.google.com/~r/LollipopLocalSeoServicesSocialMediaOptimisationMobileWebsiteDesign/~3/P65jdEA7lRQ/how-does-twitter-work-for-business

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• January 20, 2012
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Financial institutions are bound to rules and regulation than other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk and reward to meet customer expectations and improve customer experiences now and over time.

As I’ve always believed…constraint forces creativity.

Bianca Buckridee, AVP of Social Media Engagement at SunTrust shares her story with us on this episode of Revolution.

This episode was recorded during the Salesorce Social Advisory Board meeting in San Francisco. Participants included brand managers from the likes of Disney, Livingsocial, PG, Nissan, SunTrust, Dunkin Donuts, Get Satisfaction, and VW, we address the need for businesses to not only react to conversations but also lead them.

Season Two:

S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television

Article source: http://feedproxy.google.com/~r/briansolis/~3/7EFM-Dtwf8Y/

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• January 20, 2012
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Financial institutions are bound to rules and regulation that other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk and reward to meet customer expectations and improve customer experiences now and over time.

Bianca Buckridee, AVP of Social Media Engagement at SunTrust shares her story with us on this episode of Revolution.

This episode was recorded during the Salesorce Social Advisory Board meeting in San Francisco. Participants included brand managers from the likes of Disney, Livingsocial, PG, Nissan, SunTrust, Dunkin Donuts, Get Satisfaction, and VW, we address the need for businesses to not only react to conversations but also lead them.

Season Two:

S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 1 of 2Article source: http://feedproxy.google.com/~r/briansolis/~3/7EFM-Dtwf8Y/

We hear so much about social media. It’s the this and the that and all things in between of business. You can reach more, do more sell more, relate more etc.etc etc. It’s hard to argue this line of thinking. It makes sense and it is real but is it overshadowing what appears to be a much bigger concern which is less sexy but possibly much more important which is the security of the online space?

Earlier we talked about the security breach at Zappos that exposed millions of Zappos customers account information (supposedly not credit card info but time will tell). As Zappos CEO Tony Hsieh put it

“We’ve spent over 12 years building our reputation, brand, and trust with our customers,” Mr. Hsieh said. “It’s painful to see us take so many steps back due to a single incident.”

All of the goodwill, all of the relationships, all of the sales and essentially, all of the hard work of Zappos has been put at risk (I am not saying it has been lost by any stretch so please relax) and why? Not becasue of a rogue employee’s tweet. Not because of some social media miscue but rather to one of the most fundamental yet arguably most overlooked threat to business in the Internet era: good old fashioned online security.

This is nothing new.

Article source: http://www.marketingpilgrim.com/2012/01/is-2012-the-year-of-social-or-security.html

In life timing is everything. That’s why there are so many people that say, “Hey! That was my idea!” when something gets popular. There are plenty of thoughts out in the marketplace, especially in the world of social media and more than half the battle is having your thoughts heard over the others. With all of the noise in the social media space it becomes a game of figuring out exactly when the best time is to say what you have to say.

HubSpot’s Dan Zarrella has studied this. This comes as no surprise considering his moniker as the “Social Media Scientist”. What he found is something he calls “Contra Competitive Timing”. Zarrella likens this phenomenon to being at a party.

It’s like when you’re at a noisy party and it’s hard to hear the person talking to you 2 feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets, emails, blog posts, etc) your content can gain attention more easily.

Seems pretty common sensical, right? The real trouble is that people are likely to fear that their message won’t be heard by the most people when the reality is that when you yell at the same

Article source: http://www.marketingpilgrim.com/2012/01/in-social-media-timing-can-be-everything.html